OTT/CTV, Streaming TV, Video Pre-roll

Video advertising refers to the use of video content to advertise products, services, or brands. It typically involves creating short, engaging video ads that are placed on various digital platforms such as social media, YouTube, or streaming services.

Video advertising has become an increasingly popular form of digital marketing due to its ability to capture attention and convey information in a concise and visually compelling way. It allows advertisers to showcase their products or services in action, tell stories, and connect with their target audiences on a deeper level.

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Types of video advertising include pre-roll ads, which play before the start of a video on YouTube or other streaming platforms; mid-roll ads, which appear during the middle of a longer video; and native video ads, which blend seamlessly into the content of a website or social media platform.

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Video advertising can be an effective way to reach and engage with a broad audience, but it requires careful planning and execution to ensure maximum impact and ROI. Advertisers need to consider their target audience, messaging, creative elements, and distribution strategy when developing a video advertising campaign.